He turns his campaign operation into a not-for-profit political lobbying outfit.
Jon Carson, White House director of the Office of Public Engagement, is being tapped as executive director of the group, which will have offices in Washington and Obama’s hometown of Chicago.
David Axelrod, senior adviser to the 2012 campaign, will become a consultant. White House senior adviser David Plouffe is expected to join the group after he leaves the administration later this month, the Democratic official said.
Total spending in the presidential campaign exceeded $2 billion, Federal Election Commission filings show. During that time, the Obama For America campaign compiled a grassroots juggernaut of about 12 million e-mail addresses, tapped social media platforms and developed sophisticated political tracking methods to identify voters and their interests.
Such machinery can now be used for an electronic lobbying campaign to carry Obama into the legislative fights with Congress over the next four years.
You know who else had his own political organization with millions of active members who could be stirred to pressure the legislature to act?
Put your guesses in the Open Thread below.